Deal Announcement


Technology Holdings is pleased to announce the strategic sale of our client ABSI, a Salesforce Platinum Consulting partner to PwC, a global consultancy and technology services firm. Founded in 1995 in Belgium, ABSI is one of the largest independent Salesforce Platinum Consulting partners in Continental Europe.

ABSI is well recognized in Benelux and France for its market-leading capabilities in Salesforce consulting, implementation and IP built on ABSI was Salesforce’s first certified partner in the Benelux region and has grown into one of the region’s largest IT consultancies dedicated to the Salesforce platform. The acquisition of ABSI further strengthens PwC’s footprint in the Salesforce space following their acquisition of UK based Salesforce specialist, cDecisions in 2017 (for which Technology Holdings acted as the exclusive financial advisor).

Doubi Ajami, founder and CEO of ABSI, remarked on the deal; “PwC and ABSI complement each other perfectly. Together we will be able to better serve our customers. While our focus remains 100% on Salesforce, thanks to the power and network of PwC we will also be able to work on broader projects at a strategic digital level.”

The transaction is a further testament to Technology Holdings’ expertise in advising Salesforce partners, with the ABSI transaction being our third transaction in the space.

“A strategic sale process can be long, tiring and full of surprises, yet we found ourselves well prepared and supported at every stage of the transaction because of the structured and thorough approach of the TH team. Extraordinary support was provided at all phases of the transaction, including the negotiation stage that helped us achieve a good deal. TH’s knowledge of the Salesforce ecosystem and their strong relationships with buyers globally interested in the space made this typically complex journey an interesting and satisfying one. We certainly recommend the TH team to other business owners looking for a strategic sale. Undoubtedly, they are the go-to advisors for Salesforce partners and other companies.”

Doubi Ajami
Founder & CEO, ABSI

For more information please contact
Vivek Subramanyam
Founder & CEO
+44 77 78863790
Rahul Malpani
Associate Director
+1 408 838 7750

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