Deal Announcement
Technology Holdings announces the sale of leading B2B digital marketing agency Yesler to Accenture
Founded in 2004 by Mike Kichline, Anika Lehde and David Jones, Yesler is headquartered in Seattle with offices in Portland, Philadelphia, Toronto, London and Singapore. Yesler offers a full stack of digital marketing services – from strategy, creative and content through automation, technology and operations – to support enterprise customers such as Microsoft, Amazon, SAP and Adobe with the execution of global B2B marketing campaigns. Technology Holdings served as the exclusive adviser to Yesler.
With the addition of over 400 professionals from Yesler, Accenture enhances its account-based marketing, customer advocacy, sales enablement and marketing automation capabilities, as well as a flexible business model that includes fully outsourced digital marketing services through Yesler B2B, and strategic B2B marketing resource solutions through Projectline Services. As Brian Whipple, group chief executive for Accenture Interactive noted, both brands help "B2B marketers leverage the 'Amazon-like' experiences that have come to be best practices in B2C, while addressing the specialized needs of B2B."
CEO Mike Kichline of Yesler also commented, “Accenture provides Yesler with global scale along with strengths and values that complement our own. Together, our capabilities provide a differentiated, data-driven approach that companies can use to position themselves strategically and deliver on the ambition of sustainable growth." Added Kichline, "To the TH team, I could never say enough about how fantastic it was to work with all of you. Thank you for everything."
"The combination of Yesler and Accenture underscores the increased demand from enterprise companies for full-service digital marketing solutions," said Terry Kavanaugh, Managing Director at Technology Holdings. "By combining Yesler's creative, technology and operations expertise with the capabilities of Accenture Interactive and the scale of Accenture Operations, the Yesler team will continue to fulfill their mission to be the best B2B marketing agency in the world."
Vivek Subramanyam, Founder and CEO of Technology Holdings said, 'It gives us great pleasure to close this game changing transaction, a testament to our deep expertise in every segment of digital transformation, and our commitment to delivering the best possible outcome for our clients in all market conditions.
"The Technology Holdings team truly was an extension of the Yesler organization. From the first day they were 'all in' to help us highlight the strengths of our business and identify the potential strategic partners that could support us in our next stage of growth. We relied on their advice and guidance to help steer us through this journey and we could not have done it without them."
David Jones,
Founder & President
(Yesler B2B)
"We chose TH, after interviewing a number of advisory firms, not only because they were extremely knowledgeable about our business and the B2B digital marketing sector, but also because they were the most genuine people that we met. We'll miss seeing their smiling faces on our daily video conference calls!"
Anika Lehde,
Founder & President
(Projectline Services)
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