Deal Announcement


Technology Holdings is pleased to announce the strategic sale of our client, cDecisions, to PwC. cDecisions is a Salesforce Gold Consulting Partner and a leading provider of Salesforce cloud services in the UK with a focus on financial services and insurance. PwC is one of the largest Big Four professional services networks in the world with revenues of $38B and a focus on audit and assurance, tax and consulting services. Technology Holdings was the exclusive advisor to cDecisions on the transaction.

cDecisions is a pureplay Salesforce cloud services provider with a focus on financial services and insurance. cDecisions has built an innovative combination of tools and accelerators on the Salesforce platform to streamline Salesforce implementation and improve business results. cDecisions specializes in delivering bespoke CRM implementation services to a number of major national and multinational companies looking to grow their use of CRM. PwC, one of the largest consultancies in the world gains further ground in the rapidly growing Salesforce space with the acquisition of cDecisions. cDecisions’ vertical focus and industry leading capabilities will help PwC transform its clients’ business and customer experience with innovative technologies.

Marco Amitrano, UK consulting leader at PwC said, “We’re seeing rising demand from our clients around digital and customer transformation and Salesforce is one of the key technology platforms enabling these programmes. cDecisions adds deep financial services industry expertise to our existing team, and expands on our previous investments in this area, to create the right balance of technical and business understanding to accelerate results for our clients.”

Joel Versluys, co-CEO at cDecisions said, “We’ve grown rapidly in the past few years in a highly competitive Salesforce market, with particular success in the insurance and retail banking sectors. Looking to the future, we’re excited about the new opportunities that joining PwC will bring, not only in terms of scale but also the chance to get involved early in wider business transformation projects to help organisations meet the demands of the new customer landscape.”

“Both Joel and I would like to say a huge thank you for the support you have provided to get the sale across the line. This has been a 9 year project for Joel and I and to be able to complete it in this way has been fantastic. Your contribution and skills have been invaluable to us and we certainly wouldn’t have achieved it without you.”

Nigel Runnalls,
Founder and Director, cDecisions

“I just wanted to extend a huge thank you for your support and professionalism in getting our deal over the line. I have been very impressed with your team throughout. We could not have done it without you!”

Joel Versluys,
Founder and Managing partner, cDecisions

For more information please contact
Vivek Subramanyam
Founder & CEO
+44 77 78863790
Geeta Ramanathan
Managing Director
+44 7807 173 414

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