Deal Announcement

Technology Holdings advises Rego Consulting on the sale of its Adobe Workfront business to IBM

Technology Holdings is pleased to announce that it has acted as the exclusive sell-side advisor to Rego Consulting on the sale of its Adobe Workfront consulting business and related assets to IBM. Rego is a leading provider of work and project management solutions and the acquisition brings IBM expertise around automating marketing workflows for enterprise clients. The acquisition will allow IBM to expand its Adobe service offering to meet the rising client demand for experience-led business transformation backed by intelligent workflows. Rego's Workfront team will join the rapidly growing Adobe practice within IBM iX, the customer and experience transformation group of IBM Consulting.

"Reinvention with cloud and AI is happening at an unprecedented scale and pace, and enterprise marketing is no exception," said Mark Foster, Senior Vice President of IBM Consulting, "The ongoing investments IBM is making in consulting services with acquisitions like this one cement IBM as the partner of choice that clients turn to for their digital business transformation."

A leading Adobe Workfront partner, Rego has been recognized as a Workfront Partner of the year for the past two years. The Rego team being acquired by IBM has deep experience and expertise in delivering end-to-end Workfront services, from strategy formulation to implementation to management and support to Fortune 500 companies. The transaction builds upon IBM's long-term relationship with Adobe and gives IBM deeper domain expertise to support marketers who are embracing digital transformation.

Terry Kavanaugh, Managing Director at Technology Holdings commented, "Adobe is leveraging its recent acquisition of Workfront to improve customer and employee experiences across its entire marketing technology stack, including Creative Cloud and Experience Cloud, as well integrating with non-Adobe platforms like Workday, Salesforce and SAP. For example, Workfront’s automation features integrate with Adobe Marketo to give stakeholders the ability to know exactly what every campaign will cost before it’s launched and to use Workfront to foster cross-functional collaboration. It's a powerful way to align B2B and B2C campaigns across the marketing organization and to connect with other teams such as HR, IT and even the executive suite that are involved in the creation, approval and deployment of a campaign."

Vivek Subramanyam, Founder and CEO of Technology Holdings added, “Adobe has one of the strongest set of capabilities for digital marketing, marketing automation and commerce. Being our 18th Digital transformation transaction, this deal builds on our track record in the Adobe ecosystem, with previous transactions in B2B marketing, content management and commerce. It also underscores our expertise in leading digital transformation platforms such as Adobe, Salesforce and ServiceNow as well as emerging platforms.“

"Our Adobe Workfront management solutions will find a natural home within IBM iX as it enables the world's largest companies to navigate their digital work transformations. Thank you to the Technology Holdings team for your effort on our behalf - your team was amazing to work with!"

Dan Greer,
President, Rego Consulting

For more information please contact
Terrence Kavanaugh
Managing Director, Head of North America
+1 415 706 2292 
Rahul Malpani
Associate Director, North America
+1 408 838 7750


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