Deal Announcement

Technology Holdings advises leading Salesforce, Veeva & Microsoft Partner C-Clear Partners and Marketing Automation company Atom Ideas, on their strategic sale to Valantic

Technology Holdings is pleased to announce that it has acted as the exclusive financial advisor to C-Clear Partners and Atom Ideas on their strategic sale to Valantic. Founded in 2012 and 2014, C-Clear Partners and Atom Ideas together are leading Salesforce, Microsoft and Veeva partners with a market-leading suite of IP and accelerators developed to drive efficiency for clients in healthcare, life sciences and the public sector. Headquartered in Belgium, the companies offer world-class end-to-end CRM consulting and marketing automation services to enterprise clients from customer strategy through the CRM process, platform implementation and beyond. The team of highly experienced consultants will strengthen Valantic’s Customer Experience (CX) powerhouse in Belgium and the Netherlands, and bring valuable Salesforce, Veeva and Microsoft expertise to Valantic.

“With C-Clear Partners and Atom Ideas, we have gained two new international partners who will significantly expand our competencies in strategy development, process consulting and the implementation of CRM projects,” said Dr. Holger von Daniels, Founder and CEO of Valantic. “With our combined expertise in all important CRM and omnichannel automation technologies, we can better serve our European customers and their high demand for digitization solutions”.

Founder and Managing Partner of C-Clear Partners and Atom Ideas, Kasim El Bastani said “With Valantic, C-Clear Partners and Atom Ideas found the perfect fit for upcoming CRM projects and future growth. Together, we will be better positioned to serve our customers and help more clients across the entire implementation lifecycle of their CRM and automation systems”.

“We are very proud to have become a part of Valantic, a company that brings together the best experts in digital transformation in the industry. With Valantic we’ve found a strong, like-minded partner and we are excited about embarking on this joint journey and creating opportunities both for our staff and customers,” added Geert Adams, Co-Founder and CEO of C-Clear Partners and Atom Ideas.

Vivek Subramanyam, Founder and CEO of Technology Holdings said “We are delighted to have supported C-Clear Partners and Atom Ideas with these transactions and to have delivered the perfect partner in Valantic. This is our 7th Salesforce transaction, 3rd Microsoft transaction and 13th transaction in Healthcare & life sciences and underscores Technology Holdings’ deep expertise in these spaces. We wish C-Clear Partners and Atom Ideas in combination with Valantic every success in the future.”

“Technology Holdings’ global network, proven track record of transactions in technology solutions, digital transformation and life sciences, and extensive experience working with Salesforce and Microsoft partners made them an obvious choice as our advisor. From the very beginning, we were impressed with their thorough approach, their deep understanding of our business and their relentless commitment to helping us identify the right strategic acquirer. Technology Holdings were - without a doubt - critical to the success of the transaction, delivering multiple offers from a range of acquirers. In the end this meant we were able to find a partner with the ideal cultural fit, without compromising on valuation. We would highly recommend them to other business owners who are looking to take the next step in their company’s journey.”

Geert Adams,

Co-Founder and CEO of C-Clear and Atom Ideas

Kasim El Bastani,

Founder and Managing Partner of C-Clear Partners and Atom Ideas

Gert Pauwels,

Founding Partner of C-Clear Partners and Atom Ideas.

For more information please contact
Vivek Subramanyam
Founder & CEO
+44 7778 863 790 
Geeta Ramanathan
Managing Director
+44 7807 173 414


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